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BRANDING

Social Media & Community Engagement Manager

  • Created seasonal social media toolkits that outlined a strategy, copywriting, visuals, editorial calendars, media analysis, monitoring tips, and online brand guidelines. 

  • Organized and implemented social media calendars that supported Ginger and Baker’s seasonal marketing and event plans for both their Facebook and Instagram

  • Implemented and monitored each seasonal toolkit with analytic reports that outlined comparative data from past social media efforts and campaigns to restructure new strategies, budgets, and tactics.

Media Specialist & Podcast Coordinator

  • Produced the “State of Research Podcast” a podcast series centered around innovation and research at Colorado State University. 

  • Produced six episodes of the “State of Research Podcast” during the fall 2018 semester

  • Developed a thorough podcast plan equipped with research, goals, objectives, and strategy efforts. As well as outlined production phases, podcast content guidelines, and social media guidelines.  

Grit Digital Health: Digital and Programming Specialist 

  • On-boarded the YOU at College mental health and wellness platform to six different colleges. 

  • Prepared, drafted, edited, and published website content, social media posts, website copy, and other communicative demands needed to customize YOU at College for each university.

  • Developed social media toolkits specifically for campus partners to implement when on-boarding their campus’ YOU at College platform. 

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